In January, several students from Queen Mary University’s SIFE (Students in Free Enterprise) ran their first module with students from Bethnal Green Technology College. The all-day entrepreneurial module saw the students participate in a battle of creativity as each group designed and pitched a new product that needed to compete with the leading mp3 in the market: the iPod. The young people responded well to the guidance and knowledge offered by the Queen Mary students and produced fantastic work: one group designed an indestructible mp3 player and the other created a voice-activating iPod-equivalent. Alongside this, students had to create the foundation for an advertising campaign, choosing a brand name and designing a logo, as well as deciding on the chief retailers of the product. With this information, the students produced first-class and comprehensive pitches. With results like that, it may be time for Apple to move over!